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A clickable and adaptable menu

The beer menu is built automatically by looking for those available on tap in the sheets.

Each beer is clickable and leads to its product sheet.

As for the regular menu, it is possible to separate the items into sections with a subtitle, and to give each item a title and a description.

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A hybrid colloquium

MATAsud is the project of Florence and Mathieu, respectively assistant professor in religious studies at the Faculty of Theology and Religious Studies and professor in the Department of Religious Studies at UQAM. They have set up a hybrid symposium (presential and via Zoom) requiring a request to participate from interested parties.

We have therefore integrated forms for registering for the symposium, as well as for proposing questions to be asked at the round table. Registrants will receive, before the symposium, the links to the various Zoom sessions.

A colorful style guide

A programmed colored background, vibrant colors and a classic font. South Asia is represented in several elements.

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Services performed

Site redesign

The initial goal of the collaboration between La Succursale and La Matryoshka was to redesign the website to eliminate all unnecessary and expired elements, and to rework the visual style of the neighborhood microbrewery. We came to a site architecture with 6 sections: Beers, Food, Rental Room, Mug Club, Sunday Quiz, and Contact Information.

We wanted everything to fit on a single page (the viewport). As I myself am a fan of microbrewery beers, and I often look while on the road for the opening hours and the phone number, I knew full well that this information is crucial on mobile (and desktop), it that’s why I integrated a small widget allowing to determine at the time of the visit on the site if the brewery is open or not.

The site was perfect, but the problem was this: The owners of La Succursale had decided to eliminate their UnTappd subscription, because the account of efforts requested daily edits to update their beer list was too high. But a list was still on the site to let customers know which beers were coming and which were available. The WordPress platform requires identification and it is much easier to modify the content of the site on a computer or a laptop than on their mobile – that they have faster access – which is why after talking with customers, we decided to opt for the improvement of their business profile on Facebook, and the possible temporary elimination of their website.

Social media management

With 5.49 million Quebecers on Facebook, reaching customers via social media seems appropriate. However, the brewery page was far from being optimal and above all from being up to date. We have therefore worked hard on the information available (opening hours, description, menus, etc.).

I also provided training on the types of posts, the types of photos that attract reactions, and we also worked on the tone.



By reinventing their food menu, often modifying their beers and adding the whole Covid situation, the artisanal brewery La Succursale needed a lot of printing. Table ads, menus, posters, coasters, and more were created for La Succursale.

What a framework

It was La Cursive that brought its own mega-colored model. The elements had been thought out, it only needed to be programmed! Being copywriters, Marie-Sarah and Ricardo arrived with punchy and complete texts. It was a quick job, well done!

The site was created on WordPress with a custom theme. It contains a blog and is bilingual.

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