Silo
ProjectSilo
See siteTLDR;
Client's situation
Jean-Philippe Lalonde, owner and master brewer at Silo contacted La Matryoshka to do a much needed site redesign. Its social media being its mode of communication, the site has been left adrift since its inception.
Realization
Taking inspiration from Silo’s stunning photos and minimalist cans, La Matryoshka has put together a website that combines space and information in a streamlined format.
A clickable and adaptable menu
The beer menu is built automatically by looking for those available on tap in the sheets.
Each beer is clickable and leads to its product sheet.
As for the regular menu, it is possible to separate the items into sections with a subtitle, and to give each item a title and a description.
Must-see features
Always floating, a clock icon lets you know when entering the site or at any time if the brewery is open. The tab includes a link to the Contact page with the full schedule.
Whether the beers are available on tap or in cans or whether they were only ephemeral, each beer is represented in the product grid and has a complete sheet. Enough to satisfy curious amateurs.
Seeing graphic elements of the logo created by the designer of Silo, La Matryoshka decided to take inspiration from these elements to create a banner on the home page and a footer worthy of the name.